Website Shippr
“I know it’s not usual to hire an in-house SEO in a scale-up in Brussels. And yes, we are sure we want him or her with us. Why?
Because we are setting up a whole SEO strategy for deploying Shippr in Europe and articulating local SEO strategies with a bigger scale’s strategy. We want to work in team, challenging each other and building it together. Everyday we want to have fun, we think and execute, reflect, implement and find new challenges. The SEO specialist will have the responsibility to hire other SEO for other linguistic regions or manage them as projects. Covering all Europe begins now with deploying on the French-speaking market. The top of the iceberg.
Shippr is an exceptional company to work for: it’s young, good ethics (not only illimited holidays it’s THE mindset), no ego, great communication, trial-and-errors, we all believe in building the next logistics revolution for same-day deliveries for millions of S-M-L-XL businesses across Europe.”
Noémie, CMO
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If you are passionate about SEO strategies, our fast-paced environment and European expansion offer exciting challenges that will never bore you. With our strategic growth mindset and hyperlocal focus in cities, we will challenge you to use your SEO expertise to rock this field.
Performing tasks & responsibilities
– Develop optimisation strategies that increase the company’s search engine results rankings
– Translate & revise the marketing strategy into measurable SEO goals & actionable strategies (across Shippr’s operational regions & beyond)
– Manage SEO projects through planning to execution
– SEO copywriting maintaining style & tone of voice of Shippr
– Write compelling and high-quality website content, including blog posts and page descriptions SEO driven in collaboration with the Content Marketeer
– Work with other teams to provide guidance for collaborators to include SEO in their own production
– Audit, update & maintain Shippr tools for continuous SEO improvement: website, backlinks, …
– Create and manage backlinking strategy to improve our website authority
– Monitor market, competitors, ranking, analyse trends and organic search, SEO news, algorithm updates
– Review, monitor & develop strategies for user experience & conversion rate optimization (CRO) for improving website performance and traffic
– Setup goals completions and report on results & SEO strategies
– Collaborate with others within the marketing department to manage SEO strategy like working together with SEA specialist to improve PPC campaigns or coordinate with Content Marketeer for content
Requirements
– BS/MS degree in a quantitative, test-driven field
– MUST be Fluent in FR and EN (fluency in Dutch is a plus)
– In-depth knowledge of keywords research
– SEO copywriting
– In-depth knowledge of the behaviours of search engines
– Prior experience in content marketing, content growth and SEO
– Working knowledge of search engine optimisation practices
– Outstanding ability to think creatively, strategically, and identify and resolve problems
– Excellent verbal and written communication skill
– Ability to work within a team and independently
– Familiarisation Google Search Console, Google analytics, SEMrush or other analytics tools
– Experience with website optimisation tools
– Strong organisational, time management, and research/analytical skills
– Backlinks master
– Comfortable analysing high volumes of data on a daily basis
– Familiarity with WordPress or other content management systems
– The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, and related skills
– A deep understanding of mobile strategy and how it relates to SEO
– A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
– Experience in building inbound organic search traffic and improving SERPs
– A commitment to keeping your technical skills and knowledge up to date
– An inquisitive mind which drives you to understand Search Engine’s algorithms and predict what changes might be coming