Google has evolved significantly over the years, but certain SEO principles have always remained important. We will explore Google’s development, from its early days to today’s complex algorithms, and look ahead to future trends.

By understanding the constant factors that have shaped SEO over time, you can apply these to optimize your own SEO approach, ensuring you are well-prepared for upcoming changes. Discover which core SEO values have stood the test of time and learn how to use them to improve your online visibility, now and in the future.