Chantal, a Freelance SEO & Online Strategist with a passion for Content Marketing, presents “Puzzling the Clusterfucks: We Need to Talk About Helpful Content, EEAT & the Position of SEO.” Known for her battle against crappy content, Chantal will dissect the major shifts impacting online marketing and SEO today. She’ll connect the dots between key issues—many recognized but rarely linked—highlighting the growing importance of helpful content and EEAT. In this talk, Chantal will guide you through the puzzle pieces, offering insights that could transform your understanding of SEO and why we do what we do. Get ready for a game-changing perspective on the future of digital strategy.