In “Does Structured Data Markup Influence EEAT?” Jarno van Driel, a frontrunner in Structured Data and Semantic SEO, delves into the intersection of and misconceptions about Schema Markup and EEAT (Expertise, Experience, Authoritativeness, Trustworthiness). With a career that started in 1998 and a deep passion for the Semantic Web since 2008, Jarno brings a wealth of knowledge to the table. An early adopter of Linked Open Data, who’s recognized in W3C circles, unpacks how the alignment of content and markup can elevate your site’s credibility and Search performance. This session is a must for anyone looking to harness the full potential of Semantic SEO.