Discover the art of doing SEO the “Dutch way” with Arnout, a seasoned SEO expert with over 15 years of experience working for some of the world’s biggest companies. In this unique session, Arnout will challenge the notion that effective SEO requires expensive tools by sharing cost-effective strategies and clever hacks that deliver powerful results. Known for his no-nonsense approach and love for oysters, Arnout will show you how to optimize your SEO efforts without breaking the bank, proving that sometimes, being a bit “cheap” can lead to big wins. Don’t miss this insightful and entertaining talk!