Eduard Blacquière, a leading SEO evangelist in the Benelux region, tackles a provocative topic: “Your Biggest SEO Threat is Not AI Overviews (or Other Google Updates).” With a passion for analyzing SERP changes following Google algorithm updates, Eduard brings deep insights from his work with top companies like Vattenfall, Independer, VodafoneZiggo, Jumbo, and Kruidvat. In this session, Eduard will challenge the common fears surrounding AI and Google updates, revealing what really poses the greatest risk to your SEO efforts. Expect an eye-opening analysis that will shift your focus to the true threats—and how to navigate them for long-term success.