Jairo has over 10 years of experience in SEO, eCommerce, and software. He helps CEOs, CMOs, and their teams exponentially grow their website’s organic traffic. Over the past 12 months, Jairo has been testing the impact of LinkedIn on SEO performance. His key focus is on how content creation on LinkedIn can enhance EEAT signals, thereby boosting website organic rankings. Jairo has qualitative data to share, both from his own domain and his clients’. The goal is to leverage LinkedIn content creators to benefit the SEO industry as well. In this talk, he will also break down his strategy for growing as an SEO professional, which led to his recognition as the 4th top SEO to follow on LinkedIn by Favikon