At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path. We collaborate instead of competing. We believe that diverse perspectives make us stronger. And we try not to take ourselves too seriously. There’s plenty of room to make your mark here!
Our eCommerce business has grown significantly over the last five years and we have ambitious targets to further accelerate this growth over the next years. As part of our Digital Paid/Owned/Earned marketing mix strategy we are focused on driving diversified traffic and revenue growth and are looking to upweight our SEO activities. This role reports to the Brand Marketing Director as part of the digital marketing team.
The newly created position of SEO Manager will be responsible for building and executing our SEO strategy based on business growth objectives and in collaboration with key business partners. They will act as an internal ambassador for SEO knowledge and capabilities building, elevating SEO with in the marketing mix, and oversee the management of our SEO agency and results. The role is responsible for supporting in achieving traffic, revenue and EBIT targets across the region as well as in key markets, and will be the main point of contact for SEO in Europe.
While this role is fully focused on the European marketplace and will involve close partnership with the European levi.com team, integrated media and brand marketing teams, there is also close collaboration required with Levi’s Global Product, Engineering and Technology Teams in San Francisco, Global Marketing Teams, Global/European Consumer Insights, Local marketing teams and other regional ecommerce teams. Focus will be on ensuring that best-in-class SEO thinking is being implemented into our website’s technical capabilities, that SEO is being embedded across content development, that we are leveraging local capabilities to maximise relevancy and results and that we are sharing best practices between teams.
The successful candidate will have a winning combination of technical and content-related skills, thrive in a fast-paced, collaborative environment, entrepreneurial mindset, and have a strong interest in fashion, ecommerce and brand building.
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